LVL 4 — #HERROOFTOP LVL 3 — @bkk_melbourne LVL 1 — @musicroom_melbourne GRD — #HERBAR 270 Londsdale St, Melbourne, VIC, 3000
HER Melbourne runs a Food creator account based in Australia with 57.7K followers on Instagram. The account has published 514 posts, currently around 5 posts a week. Engagement runs at 0.11%, or about 61 likes and 1 comments per post.
Counting 57.7K followers and 514 posts, Her_melbourne sits in the InstME index as a Food account.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Her_melbourne's 0.11% engagement rate is in the bottom quarter (median: 0.75%).
One comment lands for every 105 likes, which reads as an audience that mostly engages through likes.
Lately Her_melbourne has been publishing about 5 posts per week.
Audience-quality analysis puts Her_melbourne at 70/100; roughly 25% of followers look low-quality or inactive, a solid result.
Estimated sponsored-post value
$200–$380
Based on 57.7K followers and a 0.11% engagement rate, a single sponsored post by Her_melbourne is worth an estimated $200–$380. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Her_melbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.75% |
| Average likes | 61 | 177 |
| Average comments | 1 | 10 |
| Posts per week | 4.88 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Her_melbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.46% |
| Average likes | 61 | 85 |
| Average comments | 1 | 4 |
| Posts per week | 4.88 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
HER Melbourne is a food creator based in Australia on Instagram, with 57.7K followers.
HER Melbourne posts on Instagram as @her_melbourne.
HER Melbourne has 57,743 followers on Instagram (57.7K) as of Jul 15, 2026.
HER Melbourne's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by HER Melbourne average 61 likes and 1 comments.
HER Melbourne posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 25% of HER Melbourne's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Total Posts
514
Avg Comments
1
More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
117.4K
Engagement
0.23%
HER Melbourne is registered as a creator account on Instagram.
HER Melbourne is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 514 posts.
HER Melbourne's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from HER Melbourne is estimated at $200 to $380. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
