Official account for Hello Kitty 🎀 You can never have too many friends! 💖 Tap to shop and more 🛍 ⤵
Followers
6.4M
Following
385
Total Posts
Engagement Rate
0.5%
Avg Likes
32,206
Avg Comments
Hello Kitty runs a verified business account account with 6.4M followers on Instagram. To date Hello Kitty has posted 5,043 times, currently around 9 posts a week. Posts average 32,206 likes and 55 comments, an engagement rate of 0.5%.
The business account Hellokitty has posted 5,043 times on Instagram and drawn 6.4M followers.
Each post from Hellokitty averages 32,206 likes and 55 comments, or about one interaction per 199 followers.
Comments arrive at about one per 586 likes, a sign of an audience that mostly engages through likes.
Posting frequency for Hellokitty sits at about 9 posts per week, more than one per day.
The account follows just 385 others against 6.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$23,000–$42,000
Based on 6.4M followers and a 0.5% engagement rate, a single sponsored post by Hellokitty is worth an estimated $23,000–$42,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hellokitty | Cohort median |
|---|---|---|
| Engagement rate | 0.5% | 1.02% |
| Average likes | 32,206 | 25,711 |
| Average comments | 55 | 376 |
| Posts per week | 9.38 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Hello Kitty is a verified Instagram brand on Instagram, with 6.4M followers.
Hello Kitty posts on Instagram as @hellokitty.
Hello Kitty has 6,433,522 followers on Instagram (6.4M) as of Jul 10, 2026.
Hello Kitty's engagement rate is 0.5%, calculated from average likes and comments per post relative to followers.
Posts by Hello Kitty average 32,206 likes and 55 comments.
Hello Kitty posts about 9 times per week on average.
Hello Kitty is registered as a business account on Instagram and is verified.
Yes. Hello Kitty carries the blue verified badge on Instagram.
A sponsored post from Hello Kitty is estimated at $23,000 to $42,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,043
55
Posts / Week
9.38
Growth Score
10 / 100
Follower Ratio
16710.4×
Engagement
2.2%
