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136.1K
Following
436
Total Posts
Engagement Rate
0.16%
Avg Likes
202
Avg Comments
Reaching 136.1K followers on Instagram, HelloFresh is a verified business account. The account has published 4,164 posts, currently less than one post a week. Typical posts draw 202 likes and 12 comments, putting engagement at 0.16%.
On Instagram, Hellofreshau runs a business account that has published 4,164 posts and gathered 136.1K followers.
Typical engagement for Hellofreshau runs to 202 likes and 12 comments a post, one interaction per 636 followers.
The audience comments once per 16 likes on average, an unusually discussion-heavy audience.
Hellofreshau's recent cadence works out to less than one post per week.
Hellofreshau follows only 436 accounts while being followed by 136.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$480–$880
Based on 136.1K followers and a 0.16% engagement rate, a single sponsored post by Hellofreshau is worth an estimated $480–$880. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hellofreshau | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 202 | 2,985 |
| Average comments | 12 | 73 |
| Posts per week | 0.45 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
HelloFresh is a verified Instagram brand on Instagram, with 136.1K followers.
HelloFresh posts on Instagram as @hellofreshau.
HelloFresh has 136,098 followers on Instagram (136.1K) as of Jul 15, 2026.
HelloFresh's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by HelloFresh average 202 likes and 12 comments.
HelloFresh posts less than once a week on average.
HelloFresh is registered as a business account on Instagram and is verified.
Yes. HelloFresh carries the blue verified badge on Instagram.
A sponsored post from HelloFresh is estimated at $480 to $880. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,164
12
Posts / Week
0.45
Growth Score
3.2 / 100
Follower Ratio
312.2×
Engagement
0.71%