Heisman runs a verified Sports brand account with 148K followers on Instagram. The account has published 1,636 posts, currently less than one post a week. Engagement runs at 6.97%, or about 10,205 likes and 110 comments per post.
As a Sports account, Heisman reaches 148K followers on Instagram across 1,636 published posts.
Among 319 Sports accounts with 100K–1M followers in the InstME index, Heisman's 6.97% engagement rate comes in in the top quarter (median: 1.48%).
One comment lands for every 93 likes, which reads as an audience that mostly engages through likes.
Lately Heisman has been publishing less than one post per week.
At 100/100 on audience quality, Heisman carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 312 others against 148K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,100–$3,800
Based on 148K followers and a 6.97% engagement rate, a single sponsored post by Heisman is worth an estimated $2,100–$3,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Heisman | Cohort median |
|---|---|---|
| Engagement rate | 6.97% | 1.48% |
| Average likes | 10,205 | 4,134 |
| Average comments | 110 | 59 |
| Posts per week | 0.41 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Heisman is a verified sports brand on Instagram, with 148K followers.
Heisman has 148,037 followers on Instagram (148K) as of Jul 9, 2026.
Heisman's engagement rate is 6.97%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Heisman average 10,205 likes and 110 comments.
Heisman posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Heisman's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Heisman is registered as a business account on Instagram and is verified.
Heisman is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 1,636 posts.
Total Posts
1,636
Avg Comments
110
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.38%
Yes. Heisman carries the blue verified badge on Instagram.
A sponsored post from Heisman is estimated at $2,100 to $3,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
