Strength that’s anything but ordinary 💪
Outreach This Creator For FreeFollowers
37.6K
Following
178
Total Posts
Engagement Rate
40.7%
Avg Likes
15,206
Avg Comments
Reaching 37.6K followers on Instagram, Hefty is a verified Household supplies brand. To date Hefty has posted 357 times, currently less than one post a week. Typical posts draw 15,206 likes and 102 comments, putting engagement at 40.7%.
On Instagram, Heftybrands runs a Household supplies account that has published 357 posts and gathered 37.6K followers.
Heftybrands's engagement rate of 40.7% places it in the top 4% within the 10K–100K followers cohort tracked by InstME.
The audience comments once per 150 likes on average, an audience that mostly engages through likes.
Heftybrands's recent cadence works out to less than one post per week.
InstME's checks rate Heftybrands's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Heftybrands follows only 178 accounts while being followed by 37.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$530–$980
Based on 37.6K followers and a 40.7% engagement rate, a single sponsored post by Heftybrands is worth an estimated $530–$980. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Household supplies
| Metric | Heftybrands | Cohort median |
|---|---|---|
| Engagement rate | 40.7% | 1.45% |
| Average likes | 15,206 | 339 |
| Average comments | 102 | 18 |
| Posts per week | 0.21 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hefty is a verified household supplies brand on Instagram, with 37.6K followers.
Hefty posts on Instagram as @heftybrands.
Hefty has 37,615 followers on Instagram (37.6K) as of Jul 15, 2026.
Hefty's engagement rate is 40.7%, calculated from average likes and comments per post relative to followers.
Posts by Hefty average 15,206 likes and 102 comments.
Hefty posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Hefty's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Hefty is registered as a business account on Instagram and is verified.
Hefty is categorized as a household supplies account in the InstME index, based on the profile's bio and Instagram category across 357 posts.
Yes. Hefty carries the blue verified badge on Instagram.
357
102
Posts / Week
0.21
Growth Score
100 / 100
ER Rank
Top 4%
Engagement
0.04%
A sponsored post from Hefty is estimated at $530 to $980. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
