🏳️🌈 running around Ann Arbor MI (or chasing the kids) co-founder @lane9project
Outreach This Creator For FreeReaching 4.5K followers on Instagram, Heather Caplan, RD is a Business creator. The account has published 162 posts, currently less than one post a week. Typical posts draw 86 likes and 8 comments, putting engagement at 2.09%.
Heatherdcrd shows up in the InstME index as a Business account, 4.5K followers, 162 posts.
Heatherdcrd has an engagement rate of 2.09%, which is below the median of 4.58% for Business accounts with 1K–10K followers, based on 5,774 accounts in the InstME index.
Followers leave about one comment for every 11 likes, an unusually discussion-heavy audience.
Heatherdcrd currently publishes less than one post per week.
Estimated sponsored-post value
$33–$61
Based on 4.5K followers and a 2.09% engagement rate, a single sponsored post by Heatherdcrd is worth an estimated $33–$61. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Heatherdcrd | Cohort median |
|---|---|---|
| Engagement rate | 2.09% | 4.58% |
| Average likes | 86 | 120 |
| Average comments | 8 | 13 |
| Posts per week | 0.15 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 23, 2026
Heather Caplan, RD is a business creator on Instagram, with 4.5K followers.
Heather Caplan, RD posts on Instagram as @heatherdcrd.
Heather Caplan, RD has 4,512 followers on Instagram (4.5K) as of Aug 23, 2026.
Heather Caplan, RD's engagement rate is 2.09%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by Heather Caplan, RD average 86 likes and 8 comments.
Heather Caplan, RD posts less than once a week on average.
Heather Caplan, RD is registered as a creator account on Instagram.
Heather Caplan, RD is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 162 posts.
A sponsored post from Heather Caplan, RD is estimated at $33 to $61. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
162
Avg Comments
8
13.5K
Engagement
0.23%
