Fmr HC VP | millennial working mom w/ passion for helping women get what they want in life | finding everyday glimmers NC || I don’t gatekeep ⬇️
Outreach This Creator For FreeHeather is a Parenting creator. The account has built 1.3K followers on Instagram. To date Heather has posted 2,491 times, currently less than one post a week. Engagement runs at 3.37%, or about 39 likes and 6 comments per post.
Heatherbbarcus is a Parenting account whose 2,491 posts have grown a following of 1.3K on Instagram.
Benchmarked against 2,480 Parenting accounts with 1K–10K followers, Heatherbbarcus posts a 3.37% engagement rate that is below the median of 4.16%.
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Heatherbbarcus's following list (2,287) outnumbers its followers, common for accounts still building an audience.
Estimated sponsored-post value
$16–$29
Based on 1.3K followers and a 3.37% engagement rate, a single sponsored post by Heatherbbarcus is worth an estimated $16–$29. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Heatherbbarcus | Cohort median |
|---|---|---|
| Engagement rate | 3.37% | 4.16% |
| Average likes | 39 | 106 |
| Average comments | 6 | 9 |
| Posts per week | 0.47 | 0.34 |
Median values from 2,480 Parenting accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
Heather is a parenting creator on Instagram, with 1.3K followers.
Heather posts on Instagram as @heatherbbarcus.
Heather has 1,341 followers on Instagram (1.3K) as of Sep 30, 2026.
Heather's engagement rate is 3.37%, calculated from average likes and comments per post relative to followers. That is below the median of 4.16% for Parenting accounts with 1K–10K followers in the InstME index.
Posts by Heather average 39 likes and 6 comments.
Heather posts less than once a week on average.
Heather is registered as a creator account on Instagram.
Heather is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 2,491 posts.
A sponsored post from Heather is estimated at $16 to $29. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2,491
Avg Comments
6
3.9K
Engagement
0.84%
