New Zealand Bookings: @h.0.0_music HØØ
Outreach This Creator For FreeFollowers
6.9K
Following
1.5K
Total Posts
Engagement Rate
3.82%
Avg Likes
246
Avg Comments
On Instagram, Gene is a Music creator based in New Zealand with an audience of 6.9K. Content spans music and tech. The account has published 13 posts, currently less than one post a week. Posts average 246 likes and 17 comments, an engagement rate of 3.82%.
With 6.9K followers across 13 posts, Headlandbeats is one of the Music accounts tracked in the InstME index.
Against 33,328 Music accounts with 1K–10K followers in the InstME index, Headlandbeats's 3.82% engagement rate lands below the median of 5.45%.
Followers leave about one comment for every 14 likes, an unusually discussion-heavy audience.
Over recent weeks, Headlandbeats has published less than one post per week.
Estimated sponsored-post value
$92–$170
Based on 6.9K followers and a 3.82% engagement rate, a single sponsored post by Headlandbeats is worth an estimated $92–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Headlandbeats | Cohort median |
|---|---|---|
| Engagement rate | 3.82% | 5.45% |
| Average likes | 246 | 136 |
| Average comments | 17 | 15 |
| Posts per week | 0.28 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Headlandbeats | Cohort median |
|---|---|---|
| Engagement rate | 3.82% | 3.82% |
| Average likes | 246 | 140 |
| Average comments | 17 | 13 |
| Posts per week | 0.28 | 0.79 |
Median values from 41 Music accounts in New Zealand with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Gene is a music creator based in New Zealand on Instagram, with 6.9K followers.
Gene posts on Instagram as @headlandbeats.
Gene has 6,892 followers on Instagram (6.9K) as of Jul 12, 2026.
Gene's engagement rate is 3.82%, calculated from average likes and comments per post relative to followers. That is below the median of 5.45% for Music accounts with 1K–10K followers in the InstME index.
Posts by Gene average 246 likes and 17 comments.
Gene posts less than once a week on average.
Gene is registered as a creator account on Instagram.
Gene is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 13 posts.
Gene's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
13
17
Posts / Week
0.28
Growth Score
76.4 / 100
Follower Ratio
4.5×
Engagement
44.65%
A sponsored post from Gene is estimated at $92 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
