@
Brand
#HarryPotterHBO chega neste Natal na HBO Max ⚡️
www.hbomax.com/Audience
Browse top profilesFollowers
2.5M
Following
782
Total Posts
Engagement & Performance
Engagement Rate
2.06%
Avg Likes
49,435
Avg Comments
What the numbers say about @hbomaxbrasil
With 2.5M followers across 11,881 posts, @hbomaxbrasil is one of the business accounts tracked in the InstME index.
A typical post by @hbomaxbrasil collects about 49,435 likes and 2,273 comments — roughly one interaction for every 48 followers.
Followers leave about one comment for every 22 likes — a healthy amount of conversation.
@hbomaxbrasil currently publishes about 3 posts per week.
The account follows just 782 others against 2.5M followers — a ratio typical of established creators and brands.
@hbomaxbrasil vs similar accounts
| Metric | @hbomaxbrasil | Cohort median |
|---|---|---|
| Engagement rate | 2.06% | 1.04% |
| Average likes | 49,435 | 27,441 |
| Average comments | 2,273 | 386 |
| Posts per week | 2.91 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @hbomaxbrasil's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @hbomaxbrasil: (49,435 avg likes + 2,273 avg comments) ÷ 2,507,258 followers × 100 ≈ 2.06%.
Frequently asked questions about @hbomaxbrasil
How many followers does @hbomaxbrasil have?
@hbomaxbrasil has 2,507,258 followers on Instagram (2.5M) as of Apr 23, 2026.
What is @hbomaxbrasil's engagement rate?
@hbomaxbrasil's engagement rate is 2.06%, calculated from average likes and comments per post relative to followers.
How many likes does @hbomaxbrasil average per post?
Posts by @hbomaxbrasil average 49,435 likes and 2,273 comments.
How often does @hbomaxbrasil post on Instagram?
@hbomaxbrasil posts about 3 times per week on average.
Is @hbomaxbrasil a business or creator account?
@hbomaxbrasil is registered as a business account on Instagram and is verified.
