We are the Canadian marketing and publicity arm of Hachette Book Group.
Outreach This Creator For FreeFollowers
7.5K
Following
560
Total Posts
Engagement Rate
2.69%
Avg Likes
123
Avg Comments
Hachette Book Group Canada is a Business brand. The account has built 7.5K followers on Instagram. Hachette Book Group Canada has shared 792 posts to date, currently around 4 posts a week. Posts average 123 likes and 80 comments, an engagement rate of 2.69%.
The Business account Hbgcanada has posted 792 times on Instagram and drawn 7.5K followers.
Hbgcanada's 2.69% engagement rate is below the median of 4.58% among Business accounts with 1K–10K followers, measured across 5,774 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Hbgcanada maintains a rhythm of about 4 posts per week.
Estimated sponsored-post value
$71–$130
Based on 7.5K followers and a 2.69% engagement rate, a single sponsored post by Hbgcanada is worth an estimated $71–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Hbgcanada | Cohort median |
|---|---|---|
| Engagement rate | 2.69% | 4.58% |
| Average likes | 123 | 120 |
| Average comments | 80 | 13 |
| Posts per week | 3.82 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hachette Book Group Canada is a business brand on Instagram, with 7.5K followers.
Hachette Book Group Canada posts on Instagram as @hbgcanada.
Hachette Book Group Canada has 7,539 followers on Instagram (7.5K) as of Jul 15, 2026.
Hachette Book Group Canada's engagement rate is 2.69%, calculated from average likes and comments per post relative to followers. That is below the median of 4.58% for Business accounts with 1K–10K followers in the InstME index.
Posts by Hachette Book Group Canada average 123 likes and 80 comments.
Hachette Book Group Canada posts about 4 times per week on average.
Hachette Book Group Canada is registered as a business account on Instagram.
Hachette Book Group Canada is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 792 posts.
792
80
Posts / Week
3.82
Growth Score
53.8 / 100
Follower Ratio
13.5×
Engagement
3.55%
A sponsored post from Hachette Book Group Canada is estimated at $71 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
