The Culture of Style
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5.8M
Following
2.8K
Total Posts
Engagement Rate
0.4%
Avg Likes
22,862
Avg Comments
Harper’s BAZAAR is a verified Fashion brand based in United States, with 5.8M followers on Instagram. To date Harper’s BAZAAR has posted 14,182 times, currently around 2 posts a week. Typical posts draw 22,862 likes and 272 comments, putting engagement at 0.4%.
Harpersbazaarus shows up in the InstME index as a Fashion account, 5.8M followers, 14,182 posts.
Harpersbazaarus has an engagement rate of 0.4%, which is below the median of 0.52% for Fashion accounts with over 1M followers, based on 424 accounts in the InstME index.
The audience comments once per 84 likes on average, an audience that mostly engages through likes.
Harpersbazaarus keeps a posting cadence of about one post per week.
Harpersbazaarus follows only 2,753 accounts while being followed by 5.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$20,000–$38,000
Based on 5.8M followers and a 0.4% engagement rate, a single sponsored post by Harpersbazaarus is worth an estimated $20,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Harpersbazaarus | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.52% |
| Average likes | 22,862 | 9,959 |
| Average comments | 272 | 187 |
| Posts per week | 1.54 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Harpersbazaarus | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.73% |
| Average likes | 22,862 | 15,489 |
| Average comments | 272 | 270 |
| Posts per week | 1.54 | 4.17 |
Median values from 71 Fashion accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Harper’s BAZAAR is a verified fashion brand based in United States on Instagram, with 5.8M followers.
Harper’s BAZAAR posts on Instagram as @harpersbazaarus.
Harper’s BAZAAR has 5,827,088 followers on Instagram (5.8M) as of Jul 15, 2026.
Harper’s BAZAAR's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by Harper’s BAZAAR average 22,862 likes and 272 comments.
Harper’s BAZAAR posts about 2 times per week on average.
Harper’s BAZAAR is registered as a business account on Instagram and is verified.
Harper’s BAZAAR is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 14,182 posts.
Harper’s BAZAAR's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
14,182
272
Posts / Week
1.54
Growth Score
8 / 100
Follower Ratio
2116.6×
Engagement
1.19%
Yes. Harper’s BAZAAR carries the blue verified badge on Instagram.
A sponsored post from Harper’s BAZAAR is estimated at $20,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
