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61.1K
Following
752
Total Posts
Engagement Rate
0.52%
Avg Likes
310
Avg Comments
HARD WAX is a Business brand. The account has built 61.1K followers on Instagram. The account has published 281 posts, currently around 1 post a week. Posts average 310 likes and 7 comments, an engagement rate of 0.52%.
Hardwax_official is a Business account whose 281 posts have grown a following of 61.1K on Instagram.
Benchmarked against 5,335 Business accounts with 10K–100K followers, Hardwax_official posts a 0.52% engagement rate that is below the median of 1.46%.
One comment lands for every 48 likes, which reads as a healthy amount of conversation.
Posting frequency for Hardwax_official sits at about one post per week.
Estimated sponsored-post value
$210–$400
Based on 61.1K followers and a 0.52% engagement rate, a single sponsored post by Hardwax_official is worth an estimated $210–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Hardwax_official | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 1.46% |
| Average likes | 310 | 334 |
| Average comments | 7 | 22 |
| Posts per week | 1.38 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
HARD WAX is a business brand on Instagram, with 61.1K followers.
HARD WAX posts on Instagram as @hardwax_official.
HARD WAX has 61,138 followers on Instagram (61.1K) as of Jul 16, 2026.
HARD WAX's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by HARD WAX average 310 likes and 7 comments.
HARD WAX posts about 1 time per week on average.
HARD WAX is registered as a business account on Instagram.
HARD WAX is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 281 posts.
A sponsored post from HARD WAX is estimated at $210 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
281
7
Posts / Week
1.38
Growth Score
10.4 / 100
Follower Ratio
81.3×
Engagement
0.45%
