record label by @hardfest ☆ @hardselects ↓ music, playlists & more ↓
Followers
11.5K
Following
72
Total Posts
Engagement Rate
4.44%
Avg Likes
482
Avg Comments
Reaching 11.5K followers on Instagram, HARD Recs is a verified Music brand. HARD Recs has shared 160 posts to date, currently less than one post a week. Posts average 482 likes and 29 comments, an engagement rate of 4.44%.
Tracked in the InstME index, Hardrecs is a Music account with 11.5K followers and a back catalogue of 160 posts.
Hardrecs records a 4.44% engagement rate, above the median of 2.47% for the 17,051 Music accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 17 likes on average, an unusually discussion-heavy audience.
Hardrecs currently publishes less than one post per week.
Hardrecs keeps its following list short (72) relative to 11.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$160–$300
Based on 11.5K followers and a 4.44% engagement rate, a single sponsored post by Hardrecs is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Hardrecs | Cohort median |
|---|---|---|
| Engagement rate | 4.44% | 2.47% |
| Average likes | 482 | 535 |
| Average comments | 29 | 35 |
| Posts per week | 0.78 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
HARD Recs is a verified music brand on Instagram, with 11.5K followers.
HARD Recs posts on Instagram as @hardrecs.
HARD Recs has 11,515 followers on Instagram (11.5K) as of Jul 12, 2026.
HARD Recs's engagement rate is 4.44%, calculated from average likes and comments per post relative to followers. That is above the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by HARD Recs average 482 likes and 29 comments.
HARD Recs posts less than once a week on average.
HARD Recs is registered as a business account on Instagram and is verified.
HARD Recs is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 160 posts.
Yes. HARD Recs carries the blue verified badge on Instagram.
160
29
Posts / Week
0.78
Growth Score
88.8 / 100
Follower Ratio
159.9×
Engagement
3.42%
A sponsored post from HARD Recs is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
