An Outdoor Lifestyle Brand built on Bikes
Outreach This Creator For FreeFollowers
49.8K
Following
3.9K
Total Posts
Engagement Rate
0.25%
Avg Likes
116
Avg Comments
On Instagram, HANDUP is a Lifestyle brand with an audience of 49.8K. To date HANDUP has posted 2,303 times, currently around 2 posts a week. Posts average 116 likes and 7 comments, an engagement rate of 0.25%.
Handupco shows up in the InstME index as a Lifestyle account, 49.8K followers, 2,303 posts.
For Lifestyle accounts with 10K–100K followers, Handupco's 0.25% engagement rate is in the bottom quarter (median: 3.25%), a read from 1,602 accounts in the InstME index.
Followers leave about one comment for every 18 likes, an unusually discussion-heavy audience.
Handupco currently publishes about one post per week.
InstME estimates 15% of Handupco's followers are low-quality or inactive, for an audience-quality score of 82/100, a strong signal of genuine reach.
Estimated sponsored-post value
$170–$320
Based on 49.8K followers and a 0.25% engagement rate, a single sponsored post by Handupco is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Handupco | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 3.25% |
| Average likes | 116 | 875 |
| Average comments | 7 | 33 |
| Posts per week | 1.87 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
HANDUP is a lifestyle brand on Instagram, with 49.8K followers.
HANDUP posts on Instagram as @handupco.
HANDUP has 49,801 followers on Instagram (49.8K) as of Jul 13, 2026.
HANDUP's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by HANDUP average 116 likes and 7 comments.
HANDUP posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 15% of HANDUP's followers are low-quality or inactive, giving an audience-quality score of 82/100.
HANDUP is registered as a business account on Instagram.
HANDUP is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,303 posts.
2,303
7
Posts / Week
1.87
Growth Score
5 / 100
ER Rank
19th
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
5.36%
A sponsored post from HANDUP is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
