@handdukbytoday
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Handduk By Today / Handduk Official is a verified Beauty brand on Instagram based in Indonesia, tracked in the InstME index with 44.9K followers. Handduk By Today / Handduk Official has shared 1,154 posts to date, currently around 3 posts a week. Typical posts draw 47 likes and 19 comments, putting engagement at 0.15%.
Handdukbytoday is a Beauty account on Instagram with 44.9K followers and 1,154 published posts.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Handdukbytoday posts a 0.15% engagement rate that is in the bottom quarter (median: 0.57%).
Followers weigh in with a comment about every 2 likes, an unusually discussion-heavy audience.
Video content from Handdukbytoday draws about 7.6K views.
Handdukbytoday's output runs to about 3 posts per week.
On audience quality, Handdukbytoday lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 44.9K followers but only 130 accounts followed back, Handdukbytoday shows the ratio of a well-established account.
Estimated sponsored-post value
$160–$290
Based on 44.9K followers and a 0.15% engagement rate, a single sponsored post by Handdukbytoday is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Handdukbytoday | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.57% |
| Average likes | 47 | 134 |
| Average comments | 19 | 12 |
| Posts per week | 3 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Handdukbytoday | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.22% |
| Average likes | 47 | 64 |
| Average comments | 19 | 5 |
| Posts per week | 3 | 1.54 |
Median values from 150 Beauty accounts in Indonesia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 8, 2026
Handduk By Today / Handduk Official is a verified beauty brand based in Indonesia on Instagram, with 44.9K followers.
Handduk By Today / Handduk Official posts on Instagram as @handdukbytoday.
Handduk By Today / Handduk Official has 44,882 followers on Instagram (44.9K) as of Apr 8, 2026.
Handduk By Today / Handduk Official's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Handduk By Today / Handduk Official average 47 likes and 19 comments.
Handduk By Today / Handduk Official posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Handduk By Today / Handduk Official's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Total Posts
1,154
Avg Comments
19
Predominantly women · mostly 18–34
Typical for Beauty creators in Indonesia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
94.5K
Engagement
0.09%
Handduk By Today / Handduk Official is registered as a business account on Instagram and is verified.
Handduk By Today / Handduk Official is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,154 posts.
Handduk By Today / Handduk Official's profile places the account in Indonesia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Handduk By Today / Handduk Official carries the blue verified badge on Instagram.
A sponsored post from Handduk By Today / Handduk Official is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
