Official Instagram for Hallmark Channel.
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1.1M
Following
1.5K
Total Posts
Engagement Rate
1.34%
Avg Likes
15,121
Avg Comments
Hallmark Channel is a verified TV show brand. The account has built 1.1M followers on Instagram. Hallmark Channel has shared 15,890 posts to date, currently around 4 posts a week. Engagement runs at 1.34%, or about 15,121 likes and 255 comments per post.
The TV show account Hallmarkchannel has posted 15,890 times on Instagram and drawn 1.1M followers.
Each post from Hallmarkchannel averages 15,121 likes and 255 comments, or about one interaction per 75 followers.
Comments arrive at about one per 59 likes, a sign of a healthy amount of conversation.
Lately Hallmarkchannel has been publishing about 4 posts per week.
The account follows just 1,473 others against 1.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,400–$10,000
Based on 1.1M followers and a 1.34% engagement rate, a single sponsored post by Hallmarkchannel is worth an estimated $5,400–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | Hallmarkchannel | Cohort median |
|---|---|---|
| Engagement rate | 1.34% | 1.02% |
| Average likes | 15,121 | 25,711 |
| Average comments | 255 | 376 |
| Posts per week | 4.36 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hallmark Channel is a verified tv show brand on Instagram, with 1.1M followers.
Hallmark Channel posts on Instagram as @hallmarkchannel.
Hallmark Channel has 1,146,029 followers on Instagram (1.1M) as of Jul 15, 2026.
Hallmark Channel's engagement rate is 1.34%, calculated from average likes and comments per post relative to followers.
Posts by Hallmark Channel average 15,121 likes and 255 comments.
Hallmark Channel posts about 4 times per week on average.
Hallmark Channel is registered as a business account on Instagram and is verified.
Hallmark Channel is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 15,890 posts.
Yes. Hallmark Channel carries the blue verified badge on Instagram.
15,890
255
Posts / Week
4.36
Growth Score
26.8 / 100
Follower Ratio
778.0×
Engagement
4.2%
A sponsored post from Hallmark Channel is estimated at $5,400 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.