Reaching 470.1K followers on Instagram, Hallmark is a verified Product/service brand. To date Hallmark has posted 4,016 times, currently less than one post a week. Engagement runs at 3.67%, or about 17,021 likes and 226 comments per post.
Tracked in the InstME index, Hallmark is a Product/service account with 470.1K followers and a back catalogue of 4,016 posts.
Hallmark earns a 3.67% engagement rate, in the top 24% across accounts with 100K–1M followers in the InstME index.
Followers leave about one comment for every 75 likes, an audience that mostly engages through likes.
Hallmark's recent cadence works out to less than one post per week.
InstME's checks rate Hallmark's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Hallmark keeps its following list short (541) relative to 470.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$6,000–$11,000
Based on 470.1K followers and a 3.67% engagement rate, a single sponsored post by Hallmark is worth an estimated $6,000–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Hallmark | Cohort median |
|---|---|---|
| Engagement rate | 3.67% | 1.25% |
| Average likes | 17,021 | 2,985 |
| Average comments | 226 | 73 |
| Posts per week | 0.39 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Hallmark is a verified product/service brand on Instagram, with 470.1K followers.
Hallmark has 470,100 followers on Instagram (470.1K) as of Jul 9, 2026.
Hallmark's engagement rate is 3.67%, calculated from average likes and comments per post relative to followers.
Posts by Hallmark average 17,021 likes and 226 comments.
Hallmark posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Hallmark's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Hallmark is registered as a business account on Instagram and is verified.
Hallmark is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 4,016 posts.
Helping you create, connect and celebrate meaningful moments. 💜 Find cards, ornaments, gifts, DIYs and more inspiration. 🎉 Link in bio. 👇
Total Posts
4,016
Avg Comments
226
Engagement
0.08%
Yes. Hallmark carries the blue verified badge on Instagram.
A sponsored post from Hallmark is estimated at $6,000 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
