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121.4K
Following
1.5K
Total Posts
Engagement Rate
0.08%
Avg Likes
93
Avg Comments
Hair's How is a Beauty brand, with 121.4K followers on Instagram. Content spans beauty and tech. To date Hair's How has posted 10,271 times, currently around 6 posts a week. Engagement runs at 0.08%, or about 93 likes and 3 comments per post.
With 121.4K followers across 10,271 posts, Hairs_how is one of the Beauty accounts tracked in the InstME index.
Hairs_how records a 0.08% engagement rate, in the bottom quarter (median: 0.47%) for the 1,553 Beauty accounts with 100K–1M followers tracked in the InstME index.
For roughly every 35 likes there is one comment, a healthy amount of conversation.
In recent weeks Hairs_how has kept to about 6 posts per week.
Estimated sponsored-post value
$420–$790
Based on 121.4K followers and a 0.08% engagement rate, a single sponsored post by Hairs_how is worth an estimated $420–$790. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Hairs_how | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.47% |
| Average likes | 93 | 1,059 |
| Average comments | 3 | 46 |
| Posts per week | 5.62 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Hair's How is a beauty brand on Instagram, with 121.4K followers.
Hair's How posts on Instagram as @hairs_how.
Hair's How has 121,379 followers on Instagram (121.4K) as of Jul 11, 2026.
Hair's How's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Hair's How average 93 likes and 3 comments.
Hair's How posts about 6 times per week on average.
Hair's How is registered as a business account on Instagram.
Hair's How is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 10,271 posts.
A sponsored post from Hair's How is estimated at $420 to $790. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
10,271
3
Posts / Week
5.62
Growth Score
1.6 / 100
Follower Ratio
83.5×
Engagement
0.47%
