Cuenta Oficial Grupo Play ▶️ SI QUERES CONTRATARNOS PARA TU EVENTO 👇🏼 📲 +54 9 11-35742444 📲 +54 9 11-58201054 📩
Followers
103.8K
Following
503
Total Posts
Engagement Rate
1.11%
Avg Likes
1,125
Avg Comments
Grupo Play is a verified Music brand based in Argentina, with 103.8K followers on Instagram. Grupo Play has shared 801 posts to date, currently less than one post a week. Engagement runs at 1.11%, or about 1,125 likes and 25 comments per post.
Grupoplayoficial shows up in the InstME index as a Music account, 103.8K followers, 801 posts.
For Music accounts with 100K–1M followers, Grupoplayoficial's 1.11% engagement rate is below the median of 1.76%, a read from 4,576 accounts in the InstME index.
The like-to-comment split is roughly 45 to one, indicating a healthy amount of conversation.
Video posts from Grupoplayoficial average 51.7K views, about 50% follower reach per post.
In recent weeks Grupoplayoficial has kept to less than one post per week.
Grupoplayoficial follows only 503 accounts while being followed by 103.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$400–$750
Based on 103.8K followers and a 1.11% engagement rate, a single sponsored post by Grupoplayoficial is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Argentina, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Grupoplayoficial | Cohort median |
|---|---|---|
| Engagement rate | 1.11% | 1.76% |
| Average likes | 1,125 | 4,115 |
| Average comments | 25 | 114 |
| Posts per week | 0.54 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Grupoplayoficial | Cohort median |
|---|---|---|
| Engagement rate | 1.11% | 0.97% |
| Average likes | 1,125 | 2,381 |
| Average comments | 25 | 72 |
| Posts per week | 0.54 | 1.5 |
Median values from 236 accounts in Argentina with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Grupo Play is a verified music brand based in Argentina on Instagram, with 103.8K followers.
Grupo Play posts on Instagram as @grupoplayoficial.
Grupo Play has 103,812 followers on Instagram (103.8K) as of Aug 10, 2026.
Grupo Play's engagement rate is 1.11%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by Grupo Play average 1,125 likes and 25 comments.
Grupo Play posts less than once a week on average.
Grupo Play is registered as a business account on Instagram and is verified.
Grupo Play is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 801 posts.
Grupo Play's profile places the account in Argentina. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
801
25
Avg Views
51,699
Posts / Week
0.54
Growth Score
22.2 / 100
Engagement
0.33%
Yes. Grupo Play carries the blue verified badge on Instagram.
A sponsored post from Grupo Play is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
