Music producer and performer from New Zealand Book grouch: personal:
On Instagram, Grouch is a verified Music brand based in New Zealand with an audience of 39.6K. The account has published 926 posts, currently around 2 posts a week. Posts average 316 likes and 18 comments, an engagement rate of 0.84%.
With 39.6K followers across 926 posts, Grouch_music is one of the Music accounts tracked in the InstME index.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Grouch_music's 0.84% engagement rate lands in the bottom quarter (median: 2.47%).
For roughly every 18 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Grouch_music has published about 2 posts per week.
Estimated sponsored-post value
$140–$260
Based on 39.6K followers and a 0.84% engagement rate, a single sponsored post by Grouch_music is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Grouch_music | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 2.47% |
| Average likes | 316 | 535 |
| Average comments | 18 | 35 |
| Posts per week | 2.16 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Grouch_music | Cohort median |
|---|---|---|
| Engagement rate | 0.84% | 1.59% |
| Average likes | 316 | 372 |
| Average comments | 18 | 16 |
| Posts per week | 2.16 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 24, 2026
Grouch is a verified music brand based in New Zealand on Instagram, with 39.6K followers.
Grouch posts on Instagram as @grouch_music.
Grouch has 39,594 followers on Instagram (39.6K) as of Sep 24, 2026.
Grouch's engagement rate is 0.84%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Grouch average 316 likes and 18 comments.
Grouch posts about 2 times per week on average.
Grouch is registered as a business account on Instagram and is verified.
Grouch is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 926 posts.
Grouch's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
926
Avg Comments
18
Engagement
0.92%
Yes. Grouch carries the blue verified badge on Instagram.
A sponsored post from Grouch is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
