Indoor cycling made fun. ✴️ Tag @GoZwift to share your adventure.
Followers
454.6K
Following
2.4K
Total Posts
Engagement Rate
0.59%
Avg Likes
2,633
Avg Comments
On Instagram, Zwift is a verified Fitness brand with an audience of 454.6K. The account posts mainly around fitness and travel topics. Zwift has shared 4,746 posts to date, currently less than one post a week. Posts average 2,633 likes and 67 comments, an engagement rate of 0.59%.
Gozwift shows up in the InstME index as a Fitness account, 454.6K followers, 4,746 posts.
For Fitness accounts with 100K–1M followers, Gozwift's 0.59% engagement rate is below the median of 1.82%, a read from 2,038 accounts in the InstME index.
The like-to-comment split is roughly 39 to one, indicating a healthy amount of conversation.
Gozwift keeps a posting cadence of less than one post per week.
Gozwift follows only 2,442 accounts while being followed by 454.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,600–$3,000
Based on 454.6K followers and a 0.59% engagement rate, a single sponsored post by Gozwift is worth an estimated $1,600–$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Travel
| Metric | Gozwift | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 1.82% |
| Average likes | 2,633 | 4,679 |
| Average comments | 67 | 94 |
| Posts per week | 0.11 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zwift is a verified fitness brand on Instagram, with 454.6K followers.
Zwift posts on Instagram as @gozwift.
Zwift has 454,614 followers on Instagram (454.6K) as of Jul 15, 2026.
Zwift's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers. That is below the median of 1.82% for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Zwift average 2,633 likes and 67 comments.
Zwift posts less than once a week on average.
Zwift is registered as a business account on Instagram and is verified.
Zwift is categorized as a fitness and travel account in the InstME index, based on the profile's bio and Instagram category across 4,746 posts.
Yes. Zwift carries the blue verified badge on Instagram.
A sponsored post from Zwift is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,746
67
Posts / Week
0.11
Growth Score
11.8 / 100
Follower Ratio
186.2×
Engagement
7.33%
