Your elevated skincare essentials 🫧 Japanese formulas for modern routines
Outreach This Creator For FreeFollowers
5.3K
Following
100
Total Posts
Engagement Rate
0.19%
Avg Likes
3
Avg Comments
gotō essentials is a Beauty creator. The account has built 5.3K followers on Instagram. Its posts sit across beauty and automotive. gotō essentials has shared 92 posts to date, currently less than one post a week. Posts average 3 likes and 7 comments, an engagement rate of 0.19%.
The Beauty account Gotoessential has posted 92 times on Instagram and drawn 5.3K followers.
Gotoessential's 0.19% engagement rate is in the bottom quarter (median: 3.02%) among Beauty accounts with 1K–10K followers, measured across 4,078 accounts in the InstME index.
Posting frequency for Gotoessential sits at less than one post per week.
Estimated sponsored-post value
$19–$35
Based on 5.3K followers and a 0.19% engagement rate, a single sponsored post by Gotoessential is worth an estimated $19–$35. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Gotoessential | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 3.02% |
| Average likes | 3 | 79 |
| Average comments | 7 | 9 |
| Posts per week | 0.4 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
gotō essentials is a beauty creator on Instagram, with 5.3K followers.
gotō essentials posts on Instagram as @gotoessential.
gotō essentials has 5,330 followers on Instagram (5.3K) as of Jul 12, 2026.
gotō essentials's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.02%) for Beauty accounts with 1K–10K followers in the InstME index.
Posts by gotō essentials average 3 likes and 7 comments.
gotō essentials posts less than once a week on average.
gotō essentials is registered as a creator account on Instagram.
gotō essentials is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 92 posts.
A sponsored post from gotō essentials is estimated at $19 to $35. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
92
7
Posts / Week
0.4
Growth Score
3.8 / 100
Follower Ratio
53.3×
15.9K
Engagement
1.92%
