Journalist & Broadcaster @bbc5live / @bbcmorninglive / / /
Reaching 69.3K followers on Instagram, Gordon Smart is a verified Journalist brand. The account has published 2,683 posts, currently less than one post a week. Posts average 1,622 likes and 57 comments, an engagement rate of 2.42%.
Gordonsmart operates a Journalist account on Instagram, pairing 69.3K followers with 2,683 posts.
For accounts with 10K–100K followers, Gordonsmart's 2.42% engagement rate reads as above the median in the InstME index.
At one comment per 29 likes, the ratio points to a healthy amount of conversation.
Gordonsmart's recent cadence works out to less than one post per week.
Gordonsmart scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$590–$1,100
Based on 69.3K followers and a 2.42% engagement rate, a single sponsored post by Gordonsmart is worth an estimated $590–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Journalist
| Metric | Gordonsmart | Cohort median |
|---|---|---|
| Engagement rate | 2.42% | 1.45% |
| Average likes | 1,622 | 339 |
| Average comments | 57 | 18 |
| Posts per week | 0.24 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 11, 2026
Gordon Smart is a verified journalist brand on Instagram, with 69.3K followers.
Gordon Smart posts on Instagram as @gordonsmart.
Gordon Smart has 69,272 followers on Instagram (69.3K) as of Jul 11, 2026.
Gordon Smart's engagement rate is 2.42%, calculated from average likes and comments per post relative to followers.
Posts by Gordon Smart average 1,622 likes and 57 comments.
Gordon Smart posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Gordon Smart's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Gordon Smart is registered as a business account on Instagram and is verified.
Gordon Smart is categorized as a journalist account in the InstME index, based on the profile's bio and Instagram category across 2,683 posts.
Total Posts
2,683
Avg Comments
57
Engagement
0.4%
Yes. Gordon Smart carries the blue verified badge on Instagram.
A sponsored post from Gordon Smart is estimated at $590 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
