On Instagram, Glasses Direct is a verified Home & DIY brand based in United Kingdom with an audience of 46.9K. Glasses Direct has shared 2,033 posts to date, currently around 3 posts a week. Typical posts draw 85 likes and 118 comments, putting engagement at 0.43%.
Tracked in the InstME index, Glasses_direct is a Home & DIY account with 46.9K followers and a back catalogue of 2,033 posts.
Glasses_direct records a 0.43% engagement rate, below the median of 0.75% for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
In recent weeks Glasses_direct has kept to about 3 posts per week.
Glasses_direct keeps its following list short (261) relative to 46.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$160–$300
Based on 46.9K followers and a 0.43% engagement rate, a single sponsored post by Glasses_direct is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Glasses_direct | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.75% |
| Average likes | 85 | 200 |
| Average comments | 118 | 9 |
| Posts per week | 2.82 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Glasses_direct | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 0.59% |
| Average likes | 85 | 163 |
| Average comments | 118 | 6 |
| Posts per week | 2.82 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
Glasses Direct is a verified home & diy brand based in United Kingdom on Instagram, with 46.9K followers.
Glasses Direct posts on Instagram as @glasses_direct.
Glasses Direct has 46,858 followers on Instagram (46.9K) as of Sep 16, 2026.
Glasses Direct's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Glasses Direct average 85 likes and 118 comments.
Glasses Direct posts about 3 times per week on average.
Glasses Direct is registered as a business account on Instagram and is verified.
Glasses Direct is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,033 posts.
Glasses Direct's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
118
112.4K
Engagement
15.86%
Yes. Glasses Direct carries the blue verified badge on Instagram.
A sponsored post from Glasses Direct is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
