On Instagram, Gillette is a verified Beauty brand with an audience of 176.3K. Gillette has shared 732 posts to date, currently less than one post a week. Typical posts draw 26,125 likes and 268 comments, putting engagement at 14.97%.
On Instagram, Gillette runs a Beauty account that has published 732 posts and gathered 176.3K followers.
For Beauty accounts with 100K–1M followers, Gillette's 14.97% engagement rate is in the top quarter (median: 0.47%), a read from 1,553 accounts in the InstME index.
The like-to-comment split is roughly 98 to one, indicating an audience that mostly engages through likes.
Over recent weeks, Gillette has published less than one post per week.
Gillette follows only 270 accounts while being followed by 176.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,500–$4,600
Based on 176.3K followers and a 14.97% engagement rate, a single sponsored post by Gillette is worth an estimated $2,500–$4,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Gillette | Cohort median |
|---|---|---|
| Engagement rate | 14.97% | 0.47% |
| Average likes | 26,125 | 1,059 |
| Average comments | 268 | 46 |
| Posts per week | 0.84 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Gillette is a verified beauty brand on Instagram, with 176.3K followers.
Gillette has 176,296 followers on Instagram (176.3K) as of Jul 9, 2026.
Gillette's engagement rate is 14.97%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Gillette average 26,125 likes and 268 comments.
Gillette posts less than once a week on average.
Gillette is registered as a business account on Instagram and is verified.
Gillette is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 732 posts.
Yes. Gillette carries the blue verified badge on Instagram.
Total Posts
732
Avg Comments
268
Engagement
0.54%
A sponsored post from Gillette is estimated at $2,500 to $4,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
