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George Home is a verified Home & DIY brand, with 156.2K followers on Instagram. Its posts sit across home & diy and lifestyle. The account has published 1,980 posts, currently around 11 posts a week. Typical posts draw 570 likes and 13 comments, putting engagement at 0.37%.
On Instagram, Georgehome runs a Home & DIY account that has published 1,980 posts and gathered 156.2K followers.
For Home & DIY accounts with 100K–1M followers, Georgehome's 0.37% engagement rate is below the median of 0.63%, a read from 436 accounts in the InstME index.
Followers leave about one comment for every 45 likes, a healthy amount of conversation.
In recent weeks Georgehome has kept to about 11 posts per week, more than one per day.
Georgehome follows only 66 accounts while being followed by 156.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$550–$1,000
Based on 156.2K followers and a 0.37% engagement rate, a single sponsored post by Georgehome is worth an estimated $550–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
| Metric | Georgehome | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.63% |
| Average likes | 570 | 1,415 |
| Average comments | 13 | 30 |
| Posts per week | 10.5 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
George Home is a verified home & diy brand on Instagram, with 156.2K followers.
George Home posts on Instagram as @georgehome.
George Home has 156,181 followers on Instagram (156.2K) as of Sep 18, 2026.
George Home's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by George Home average 570 likes and 13 comments.
George Home posts about 11 times per week on average.
George Home is registered as a business account on Instagram and is verified.
George Home is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,980 posts.
Yes. George Home carries the blue verified badge on Instagram.
Total Posts
1,980
Avg Comments
13
452.3K
Engagement
0.19%
A sponsored post from George Home is estimated at $550 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
