Followers
436K
Following
1.7K
Total Posts
Engagement Rate
1.49%
Avg Likes
6,451
Avg Comments
George & Willy is a verified Shopping & retail brand on Instagram, tracked in the InstME index with 436K followers. The account has published 2,399 posts, currently less than one post a week. Posts average 6,451 likes and 40 comments, an engagement rate of 1.49%.
As a Shopping & retail account, Georgeandwilly reaches 436K followers on Instagram across 2,399 published posts.
Benchmarked against accounts with 100K–1M followers, the 1.49% engagement rate Georgeandwilly posts is above the median.
Comments arrive at about one per 160 likes, a sign of an audience that mostly engages through likes.
Georgeandwilly maintains a rhythm of less than one post per week.
Audience-quality analysis puts Georgeandwilly at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,734 others against 436K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,300–$4,200
Based on 436K followers and a 1.49% engagement rate, a single sponsored post by Georgeandwilly is worth an estimated $2,300–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Georgeandwilly | Cohort median |
|---|---|---|
| Engagement rate | 1.49% | 1.25% |
| Average likes | 6,451 | 2,985 |
| Average comments | 40 | 73 |
| Posts per week | 0.78 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
George & Willy is a verified shopping & retail brand on Instagram, with 436K followers.
George & Willy posts on Instagram as @georgeandwilly.
George & Willy has 436,040 followers on Instagram (436K) as of Jul 12, 2026.
George & Willy's engagement rate is 1.49%, calculated from average likes and comments per post relative to followers.
Posts by George & Willy average 6,451 likes and 40 comments.
George & Willy posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of George & Willy's followers are low-quality or inactive, giving an audience-quality score of 100/100.
George & Willy is registered as a business account on Instagram and is verified.
George & Willy is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 2,399 posts.
2,399
40
Posts / Week
0.78
Growth Score
29.8 / 100
ER Rank
Top 44%
Engagement
0.02%
Yes. George & Willy carries the blue verified badge on Instagram.
A sponsored post from George & Willy is estimated at $2,300 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
