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General Mills is a verified Food brand on Instagram, tracked in the InstME index with 120.2K followers. General Mills has shared 4,013 posts to date, currently around 5 posts a week. Posts average 1,366 likes and 281 comments, an engagement rate of 1.37%.
Counting 120.2K followers and 4,013 posts, Generalmills sits in the InstME index as a Food account.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Generalmills's 1.37% engagement rate is above the median of 0.74%.
Roughly one in 5 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages about 5 posts per week.
Generalmills's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$580–$1,100
Based on 120.2K followers and a 1.37% engagement rate, a single sponsored post by Generalmills is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Generalmills | Cohort median |
|---|---|---|
| Engagement rate | 1.37% | 0.74% |
| Average likes | 1,366 | 1,665 |
| Average comments | 281 | 54 |
| Posts per week | 4.87 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
General Mills is a verified food brand on Instagram, with 120.2K followers.
General Mills posts on Instagram as @generalmills.
General Mills has 120,160 followers on Instagram (120.2K) as of Sep 7, 2026.
General Mills's engagement rate is 1.37%, calculated from average likes and comments per post relative to followers. That is above the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by General Mills average 1,366 likes and 281 comments.
General Mills posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of General Mills's followers are low-quality or inactive, giving an audience-quality score of 100/100.
General Mills is registered as a business account on Instagram and is verified.
General Mills is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 4,013 posts.
Avg Comments
281
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0%
Yes. General Mills carries the blue verified badge on Instagram.
A sponsored post from General Mills is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
