kind haircare / clean color Cruelty free Born in Australia 🇦🇺 Free from Ammonia, PPD, Resorcinol Vegan 🌱 M : 0423939256 E:
Outreach This Creator For FreeGary O&M is a Beauty creator based in Australia. The account has built 12.4K followers on Instagram. To date Gary O&M has posted 618 times, currently around 1 post a week. Typical posts draw 77 likes and 11 comments, putting engagement at 0.71%.
The Beauty account Gary_oandm has posted 618 times on Instagram and drawn 12.4K followers.
Gary_oandm's 0.71% engagement rate is above the median of 0.57% among Beauty accounts with 10K–100K followers, measured across 5,414 accounts in the InstME index.
Followers weigh in with a comment about every 7 likes, an unusually discussion-heavy audience.
Lately Gary_oandm has been publishing about one post per week.
At 94/100 on audience quality, Gary_oandm carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$43–$81
Based on 12.4K followers and a 0.71% engagement rate, a single sponsored post by Gary_oandm is worth an estimated $43–$81. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Gary_oandm | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 0.57% |
| Average likes | 77 | 134 |
| Average comments | 11 | 12 |
| Posts per week | 1.26 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Gary_oandm | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 0.35% |
| Average likes | 77 | 79 |
| Average comments | 11 | 8 |
| Posts per week | 1.26 | 1.1 |
Median values from 83 Beauty accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Gary O&M is a beauty creator based in Australia on Instagram, with 12.4K followers.
Gary O&M posts on Instagram as @gary_oandm.
Gary O&M has 12,416 followers on Instagram (12.4K) as of Jul 14, 2026.
Gary O&M's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Gary O&M average 77 likes and 11 comments.
Gary O&M posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Gary O&M's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Gary O&M is registered as a creator account on Instagram.
Total Posts
618
Avg Comments
11
Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.03%
Gary O&M is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 618 posts.
Gary O&M's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Gary O&M is estimated at $43 to $81. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
