The Financial Times' official property, design and architecture account
Outreach This Creator For FreeFollowers
66.9K
Following
297
Total Posts
Engagement Rate
0.48%
Avg Likes
310
Avg Comments
Financial Times House & Home runs a verified Home & DIY brand account with 66.9K followers on Instagram. Financial Times House & Home has shared 1,564 posts to date, currently around 9 posts a week. Posts average 310 likes and 8 comments, an engagement rate of 0.48%.
Ft_houseandhome has built an audience of 66.9K followers on Instagram over 1,564 posts as a Home & DIY account.
Ft_houseandhome's 0.48% engagement rate is below the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 39 likes, pointing to a healthy amount of conversation.
Ft_houseandhome's output runs to about 9 posts per week, more than one per day.
The account follows just 297 others against 66.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$230–$430
Based on 66.9K followers and a 0.48% engagement rate, a single sponsored post by Ft_houseandhome is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Ft_houseandhome | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.75% |
| Average likes | 310 | 200 |
| Average comments | 8 | 9 |
| Posts per week | 8.57 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Financial Times House & Home is a verified home & diy brand on Instagram, with 66.9K followers.
Financial Times House & Home posts on Instagram as @ft_houseandhome.
Financial Times House & Home has 66,896 followers on Instagram (66.9K) as of Jul 16, 2026.
Financial Times House & Home's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Financial Times House & Home average 310 likes and 8 comments.
Financial Times House & Home posts about 9 times per week on average.
Financial Times House & Home is registered as a business account on Instagram and is verified.
Financial Times House & Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,564 posts.
1,564
8
Posts / Week
8.57
Growth Score
9.6 / 100
Follower Ratio
225.2×
Engagement
0.24%
Yes. Financial Times House & Home carries the blue verified badge on Instagram.
A sponsored post from Financial Times House & Home is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
