Beko is a verified Home & DIY brand on Instagram, tracked in the InstME index with 197.6K followers. To date Beko has posted 1,050 times, currently around 1 post a week. Posts average 88 likes and 27 comments, an engagement rate of 0.06%.
As a Home & DIY account, Beko reaches 197.6K followers on Instagram across 1,050 published posts.
Beko's 0.06% engagement rate is in the bottom quarter (median: 0.63%) among Home & DIY accounts with 100K–1M followers, measured across 436 accounts in the InstME index.
Comments arrive at about one per 3 likes, a sign of an unusually discussion-heavy audience.
Beko's output runs to about one post per week.
On audience quality, Beko lands at 76/100, an estimated 20% of followers read as low-quality or inactive, a solid result.
The account follows just 73 others against 197.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$690–$1,300
Based on 197.6K followers and a 0.06% engagement rate, a single sponsored post by Beko is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Beko | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.63% |
| Average likes | 88 | 1,415 |
| Average comments | 27 | 30 |
| Posts per week | 1.41 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Beko is a verified home & diy brand on Instagram, with 197.6K followers.
Beko has 197,607 followers on Instagram (197.6K) as of Jul 13, 2026.
Beko's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Beko average 88 likes and 27 comments.
Beko posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 20% of Beko's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Beko is registered as a business account on Instagram and is verified.
Beko is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,050 posts.
Total Posts
1,050
Avg Comments
27
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0%
Yes. Beko carries the blue verified badge on Instagram.
A sponsored post from Beko is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
