🧪 Science Meets K-beauty 🌏 From Korea to the world
Outreach This Creator For FreeFrankly is a Beauty brand on Instagram based in South Korea, tracked in the InstME index with 24.3K followers. To date Frankly has posted 227 times, currently around 1 post a week. Engagement runs at 0.69%, or about 152 likes and 15 comments per post.
The Beauty account Frankly.skincare has posted 227 times on Instagram and drawn 24.3K followers.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Frankly.skincare's 0.69% engagement rate comes in above the median of 0.57%.
Followers weigh in with a comment about every 10 likes, an unusually discussion-heavy audience.
Frankly.skincare's videos average 224.4 views per post.
Recent posting activity averages about one post per week.
Frankly.skincare comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 40 others against 24.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$85–$160
Based on 24.3K followers and a 0.69% engagement rate, a single sponsored post by Frankly.skincare is worth an estimated $85–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Frankly.skincare | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 0.57% |
| Average likes | 152 | 134 |
| Average comments | 15 | 12 |
| Posts per week | 1.43 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Frankly.skincare | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 0.4% |
| Average likes | 152 | 93 |
| Average comments | 15 | 9 |
| Posts per week | 1.43 | 1.47 |
Median values from 113 Beauty accounts in South Korea with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Frankly is a beauty brand based in South Korea on Instagram, with 24.3K followers.
Frankly posts on Instagram as @frankly.skincare.
Frankly has 24,251 followers on Instagram (24.3K) as of Apr 7, 2026.
Frankly's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Frankly average 152 likes and 15 comments.
Frankly posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Frankly's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Frankly is registered as a business account on Instagram.
Frankly is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 227 posts.
Total Posts
227
Avg Comments
15
Predominantly women · mostly 18–34
Typical for Beauty creators in South Korea, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
34.56%
Frankly's profile places the account in South Korea. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Frankly is estimated at $85 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
