Optimize your health and wellbeing with premium content from @fortunemag
Followers
20.7K
Following
77
Total Posts
Engagement Rate
4.75%
Avg Likes
964
Avg Comments
Fortune Well is a verified Health brand on Instagram, tracked in the InstME index with 20.7K followers. To date Fortune Well has posted 2,806 times, currently around 4 posts a week. Typical posts draw 964 likes and 20 comments, putting engagement at 4.75%.
Fortunewell is a Health account whose 2,806 posts have grown a following of 20.7K on Instagram.
Compared with 1,016 other Health accounts with 10K–100K followers in the InstME index, Fortunewell's 4.75% engagement rate is in the top quarter (median: 0.58%).
Followers weigh in with a comment about every 47 likes, a healthy amount of conversation.
Lately Fortunewell has been publishing about 4 posts per week.
Audience-quality analysis puts Fortunewell at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 20.7K followers but only 77 accounts followed back, Fortunewell shows the ratio of a well-established account.
Estimated sponsored-post value
$290–$540
Based on 20.7K followers and a 4.75% engagement rate, a single sponsored post by Fortunewell is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Fortunewell | Cohort median |
|---|---|---|
| Engagement rate | 4.75% | 0.58% |
| Average likes | 964 | 136 |
| Average comments | 20 | 10 |
| Posts per week | 3.65 | 0.52 |
Median values from 1,016 Health accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Fortune Well is a verified health brand on Instagram, with 20.7K followers.
Fortune Well posts on Instagram as @fortunewell.
Fortune Well has 20,706 followers on Instagram (20.7K) as of Apr 24, 2026.
Fortune Well's engagement rate is 4.75%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.58%) for Health accounts with 10K–100K followers in the InstME index.
Posts by Fortune Well average 964 likes and 20 comments.
Fortune Well posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Fortune Well's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Fortune Well is registered as a business account on Instagram and is verified.
Fortune Well is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 2,806 posts.
2,806
20
Posts / Week
3.65
Growth Score
95 / 100
ER Rank
Top 29%
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Engagement
2.3%
Yes. Fortune Well carries the blue verified badge on Instagram.
A sponsored post from Fortune Well is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
