Home to extraordinary food, joy-giving things and unforgettable experiences since 1707. Now delivering to the EU.
Followers
931.9K
Following
2.2K
Total Posts
Engagement Rate
0.31%
Avg Likes
2,792
Avg Comments
Reaching 931.9K followers on Instagram, Fortnum & Mason is a verified Food brand based in United Kingdom. The account posts mainly around food and tech topics. Fortnum & Mason has shared 7,363 posts to date, currently around 10 posts a week. Engagement runs at 0.31%, or about 2,792 likes and 80 comments per post.
Fortnums shows up in the InstME index as a Food account, 931.9K followers, 7,363 posts.
Fortnums has an engagement rate of 0.31%, which is below the median of 0.74% for Food accounts with 100K–1M followers, based on 1,551 accounts in the InstME index.
The like-to-comment split is roughly 35 to one, indicating a healthy amount of conversation.
In recent weeks Fortnums has kept to about 10 posts per week, more than one per day.
Fortnums follows only 2,243 accounts while being followed by 931.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,300–$6,100
Based on 931.9K followers and a 0.31% engagement rate, a single sponsored post by Fortnums is worth an estimated $3,300–$6,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Fortnums | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.74% |
| Average likes | 2,792 | 1,665 |
| Average comments | 80 | 54 |
| Posts per week | 10.39 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fortnums | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.7% |
| Average likes | 2,792 | 1,471 |
| Average comments | 80 | 54 |
| Posts per week | 10.39 | 1.21 |
Median values from 74 Food accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Fortnum & Mason is a verified food brand based in United Kingdom on Instagram, with 931.9K followers.
Fortnum & Mason posts on Instagram as @fortnums.
Fortnum & Mason has 931,925 followers on Instagram (931.9K) as of Jul 15, 2026.
Fortnum & Mason's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Fortnum & Mason average 2,792 likes and 80 comments.
Fortnum & Mason posts about 10 times per week on average.
Fortnum & Mason is registered as a business account on Instagram and is verified.
Fortnum & Mason is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 7,363 posts.
Fortnum & Mason's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
7,363
80
Posts / Week
10.39
Growth Score
6.2 / 100
Follower Ratio
415.5×
Engagement
0%
Yes. Fortnum & Mason carries the blue verified badge on Instagram.
A sponsored post from Fortnum & Mason is estimated at $3,300 to $6,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
