Performing boots for on-road and off-road racing, touring, urban and adventure riding.
Outreach This Creator For FreeFollowers
32.2K
Following
199
Total Posts
Engagement Rate
0.19%
Avg Likes
58
Avg Comments
On Instagram, Formaboots is a Travel brand with an audience of 32.2K. Content spans travel and automotive. The account has published 2,308 posts, currently around 4 posts a week. Typical posts draw 58 likes and 4 comments, putting engagement at 0.19%.
Formaboots operates a Travel account on Instagram, pairing 32.2K followers with 2,308 posts.
Formaboots records a 0.19% engagement rate, in the bottom quarter (median: 1.02%) for the 2,887 Travel accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 15 likes, an unusually discussion-heavy audience.
Formaboots's recent cadence works out to about 4 posts per week.
Formaboots keeps its following list short (199) relative to 32.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$110–$210
Based on 32.2K followers and a 0.19% engagement rate, a single sponsored post by Formaboots is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Automotive
| Metric | Formaboots | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 1.02% |
| Average likes | 58 | 250 |
| Average comments | 4 | 14 |
| Posts per week | 3.66 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Formaboots is a travel brand on Instagram, with 32.2K followers.
Formaboots has 32,155 followers on Instagram (32.2K) as of Jul 10, 2026.
Formaboots's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Formaboots average 58 likes and 4 comments.
Formaboots posts about 4 times per week on average.
Formaboots is registered as a business account on Instagram.
Formaboots is categorized as a travel and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,308 posts.
A sponsored post from Formaboots is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,308
4
Posts / Week
3.66
Growth Score
3.8 / 100
Follower Ratio
161.6×
Engagement
0.4%
