Forest & Bird is Aotearoa New Zealand's leading independent conservation organisation. Authorised by Forest & Bird, 205 Victoria Street, WLG 6011
Outreach This Creator For FreeFollowers
36K
Following
986
Total Posts
Engagement Rate
0.97%
Avg Likes
334
Avg Comments
Forest & Bird is a business account based in New Zealand. The account has built 36K followers on Instagram. To date Forest & Bird has posted 1,241 times, currently around 8 posts a week. Engagement runs at 0.97%, or about 334 likes and 14 comments per post.
Counting 36K followers and 1,241 posts, Forestandbird sits in the InstME index as a business account.
Forestandbird averages 334 likes and 14 comments per post, roughly one interaction for every 103 of its followers.
Roughly one in 24 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Forestandbird sits at about 8 posts per week, more than one per day.
Estimated sponsored-post value
$130–$230
Based on 36K followers and a 0.97% engagement rate, a single sponsored post by Forestandbird is worth an estimated $130–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Forestandbird | Cohort median |
|---|---|---|
| Engagement rate | 0.97% | 1.45% |
| Average likes | 334 | 339 |
| Average comments | 14 | 18 |
| Posts per week | 7.7 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Forestandbird | Cohort median |
|---|---|---|
| Engagement rate | 0.97% | 1.59% |
| Average likes | 334 | 372 |
| Average comments | 14 | 16 |
| Posts per week | 7.7 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Forest & Bird is a Instagram brand based in New Zealand on Instagram, with 36K followers.
Forest & Bird posts on Instagram as @forestandbird.
Forest & Bird has 35,955 followers on Instagram (36K) as of Jul 14, 2026.
Forest & Bird's engagement rate is 0.97%, calculated from average likes and comments per post relative to followers.
Posts by Forest & Bird average 334 likes and 14 comments.
Forest & Bird posts about 8 times per week on average.
Forest & Bird is registered as a business account on Instagram.
Forest & Bird's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Forest & Bird is estimated at $130 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,241
14
Posts / Week
7.7
Growth Score
19.4 / 100
Follower Ratio
36.5×
Engagement
4.91%
