Official Ford South Africa account. Vehicles built for every adventure. Need support? Our Ford experts are here for you: 0860 011 022
On Instagram, Ford South Africa is a verified Travel brand based in South Africa with an audience of 165.4K. Ford South Africa has shared 1,577 posts to date, currently around 2 posts a week. Typical posts draw 105 likes and 6 comments, putting engagement at 0.07%.
With 165.4K followers across 1,577 posts, Fordsouthafrica is one of the Travel accounts tracked in the InstME index.
Fordsouthafrica records a 0.07% engagement rate, in the bottom quarter (median: 0.92%) for the 977 Travel accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
In recent weeks Fordsouthafrica has kept to about 2 posts per week.
Fordsouthafrica keeps its following list short (1,172) relative to 165.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$580–$1,100
Based on 165.4K followers and a 0.07% engagement rate, a single sponsored post by Fordsouthafrica is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Fordsouthafrica | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.92% |
| Average likes | 105 | 1,974 |
| Average comments | 6 | 53 |
| Posts per week | 2.39 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fordsouthafrica | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 105 | 2,318 |
| Average comments | 6 | 50 |
| Posts per week | 2.39 | 0.97 |
Median values from 111 accounts in South Africa with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Ford South Africa is a verified travel brand based in South Africa on Instagram, with 165.4K followers.
Ford South Africa posts on Instagram as @fordsouthafrica.
Ford South Africa has 165,428 followers on Instagram (165.4K) as of Sep 9, 2026.
Ford South Africa's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Ford South Africa average 105 likes and 6 comments.
Ford South Africa posts about 2 times per week on average.
Ford South Africa is registered as a business account on Instagram and is verified.
Ford South Africa is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,577 posts.
Ford South Africa's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
6
Engagement
3.81%
Yes. Ford South Africa carries the blue verified badge on Instagram.
A sponsored post from Ford South Africa is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
