Um jornal em defesa da energia limpa. Também estamos no WhatsApp (folha.com/whatsapp), no Bluesky (folha.com/bluesky) e no TikTok (folha.com/tiktok)
Followers
4.2M
Following
918
Total Posts
Engagement Rate
0.02%
Avg Likes
941
Avg Comments
Folha de S.Paulo runs a verified Newspaper brand account with 4.2M followers on Instagram. The account has published 79,909 posts, currently around 84 posts a week. Engagement runs at 0.02%, or about 941 likes and 60 comments per post.
Folhadespaulo is a Newspaper account whose 79,909 posts have grown a following of 4.2M on Instagram.
On average, Folhadespaulo's posts earn 941 likes and 60 comments, about one interaction per 4,208 followers.
One comment lands for every 16 likes, which reads as an unusually discussion-heavy audience.
Lately Folhadespaulo has been publishing about 84 posts per week, more than one per day.
With 4.2M followers but only 918 accounts followed back, Folhadespaulo shows the ratio of a well-established account.
Estimated sponsored-post value
$15,000–$27,000
Based on 4.2M followers and a 0.02% engagement rate, a single sponsored post by Folhadespaulo is worth an estimated $15,000–$27,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Newspaper
| Metric | Folhadespaulo | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.02% |
| Average likes | 941 | 25,711 |
| Average comments | 60 | 376 |
| Posts per week | 84 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Folha de S.Paulo is a verified newspaper brand on Instagram, with 4.2M followers.
Folha de S.Paulo posts on Instagram as @folhadespaulo.
Folha de S.Paulo has 4,209,506 followers on Instagram (4.2M) as of Jul 12, 2026.
Folha de S.Paulo's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers.
Posts by Folha de S.Paulo average 941 likes and 60 comments.
Folha de S.Paulo posts about 84 times per week on average.
Folha de S.Paulo is registered as a business account on Instagram and is verified.
Folha de S.Paulo is categorized as a newspaper account in the InstME index, based on the profile's bio and Instagram category across 79,909 posts.
Yes. Folha de S.Paulo carries the blue verified badge on Instagram.
79,909
60
Posts / Week
84
Growth Score
0.4 / 100
Follower Ratio
4585.5×
Engagement
0.28%
A sponsored post from Folha de S.Paulo is estimated at $15,000 to $27,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
