More than a game. Performance first esports equipment 👉 @fnaticgear
Fnatic is a verified Gaming brand. The account has built 1.1M followers on Instagram. To date Fnatic has posted 3,981 times, currently less than one post a week. Typical posts draw 100,766 likes and 355 comments, putting engagement at 9.48%.
The Gaming account Fnatic has posted 3,981 times on Instagram and drawn 1.1M followers.
Among 208 Gaming accounts with over 1M followers in the InstME index, Fnatic's 9.48% engagement rate comes in in the top quarter (median: 2.18%).
One comment lands for every 284 likes, which reads as an audience that mostly engages through likes.
Fnatic's output runs to less than one post per week.
The account follows just 304 others against 1.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$15,000–$28,000
Based on 1.1M followers and a 9.48% engagement rate, a single sponsored post by Fnatic is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 16–30
Typical for Gaming creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Gaming
| Metric | Fnatic | Cohort median |
|---|---|---|
| Engagement rate | 9.48% | 2.18% |
| Average likes | 100,766 | 46,084 |
| Average comments | 355 | 515 |
| Posts per week | 0.07 | 0.82 |
Median values from 208 Gaming accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Fnatic is a verified gaming brand on Instagram, with 1.1M followers.
Fnatic has 1,067,122 followers on Instagram (1.1M) as of Jul 15, 2026.
Fnatic's engagement rate is 9.48%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.18%) for Gaming accounts with over 1M followers in the InstME index.
Posts by Fnatic average 100,766 likes and 355 comments.
Fnatic posts less than once a week on average.
Fnatic is registered as a business account on Instagram and is verified.
Fnatic is categorized as a gaming account in the InstME index, based on the profile's bio and Instagram category across 3,981 posts.
Yes. Fnatic carries the blue verified badge on Instagram.
A sponsored post from Fnatic is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,981
Avg Comments
355
2.3M
Engagement
0.96%
