Reaching 144.9K followers on Instagram, Firmdale Hotels is a verified Business brand based in United Kingdom. The account has published 3,755 posts, currently around 5 posts a week. Engagement runs at 0.15%, or about 216 likes and 7 comments per post.
On Instagram, Firmdale_hotels runs a Business account that has published 3,755 posts and gathered 144.9K followers.
For Business accounts with 100K–1M followers, Firmdale_hotels's 0.15% engagement rate is in the bottom quarter (median: 1.25%), a read from 1,742 accounts in the InstME index.
At one comment per 29 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Firmdale_hotels has published about 5 posts per week.
Firmdale_hotels follows only 833 accounts while being followed by 144.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$510–$940
Based on 144.9K followers and a 0.15% engagement rate, a single sponsored post by Firmdale_hotels is worth an estimated $510–$940. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Firmdale_hotels | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.25% |
| Average likes | 216 | 2,990 |
| Average comments | 7 | 92 |
| Posts per week | 5.49 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Firmdale_hotels | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.37% |
| Average likes | 216 | 4,964 |
| Average comments | 7 | 92 |
| Posts per week | 5.49 | 0.21 |
Median values from 34 Business accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
Firmdale Hotels is a verified business brand based in United Kingdom on Instagram, with 144.9K followers.
Firmdale Hotels posts on Instagram as @firmdale_hotels.
Firmdale Hotels has 144,921 followers on Instagram (144.9K) as of Sep 15, 2026.
Firmdale Hotels's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by Firmdale Hotels average 216 likes and 7 comments.
Firmdale Hotels posts about 5 times per week on average.
Firmdale Hotels is registered as a business account on Instagram and is verified.
Firmdale Hotels is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 3,755 posts.
Firmdale Hotels's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
7
Engagement
0.05%
Yes. Firmdale Hotels carries the blue verified badge on Instagram.
A sponsored post from Firmdale Hotels is estimated at $510 to $940. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
