223 High St, Prahran CHICKEN NIGHT EVERY WEDNESDAY $25PP DINNER TUES - SUN
Outreach This Creator For FreeFollowers
17.8K
Following
381
Total Posts
Engagement Rate
0.48%
Avg Likes
82
Avg Comments
FIREBIRD is a Food brand, with 17.8K followers on Instagram. To date FIREBIRD has posted 518 times, currently less than one post a week. Posts average 82 likes and 3 comments, an engagement rate of 0.48%.
Tracked in the InstME index, Firebirdmelbourne is a Food account with 17.8K followers and a back catalogue of 518 posts.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Firebirdmelbourne's 0.48% engagement rate lands below the median of 0.75%.
At one comment per 27 likes, the ratio points to a healthy amount of conversation.
Video posts from Firebirdmelbourne average 713.1 views.
Firebirdmelbourne's recent cadence works out to less than one post per week.
InstME's checks rate Firebirdmelbourne's audience 82/100, flagging roughly 15% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$62–$120
Based on 17.8K followers and a 0.48% engagement rate, a single sponsored post by Firebirdmelbourne is worth an estimated $62–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Firebirdmelbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.75% |
| Average likes | 82 | 177 |
| Average comments | 3 | 10 |
| Posts per week | 0.11 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
FIREBIRD is a food brand on Instagram, with 17.8K followers.
FIREBIRD posts on Instagram as @firebirdmelbourne.
FIREBIRD has 17,752 followers on Instagram (17.8K) as of Apr 8, 2026.
FIREBIRD's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by FIREBIRD average 82 likes and 3 comments.
FIREBIRD posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of FIREBIRD's followers are low-quality or inactive, giving an audience-quality score of 82/100.
FIREBIRD is registered as a business account on Instagram.
FIREBIRD is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 518 posts.
518
3
Avg Views
713
Posts / Week
0.11
Growth Score
9.6 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
6.86%
A sponsored post from FIREBIRD is estimated at $62 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
