The Home of Independent Eyewear
Outreach This Creator For FreeFollowers
43.8K
Following
1K
Total Posts
Engagement Rate
1.46%
Avg Likes
629
Avg Comments
On Instagram, FINLAY is a verified Home & DIY brand based in United Kingdom with an audience of 43.8K. To date FINLAY has posted 2,629 times, currently less than one post a week. Engagement runs at 1.46%, or about 629 likes and 11 comments per post.
Tracked in the InstME index, Finlayandco is a Home & DIY account with 43.8K followers and a back catalogue of 2,629 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Finlayandco's 1.46% engagement rate lands above the median of 0.75%.
Followers leave about one comment for every 60 likes, a healthy amount of conversation.
At 65.2K average views (1.5× followers), Finlayandco's video posts consistently spread beyond the existing audience.
In recent weeks Finlayandco has kept to less than one post per week.
Estimated sponsored-post value
$220–$420
Based on 43.8K followers and a 1.46% engagement rate, a single sponsored post by Finlayandco is worth an estimated $220–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Finlayandco | Cohort median |
|---|---|---|
| Engagement rate | 1.46% | 0.75% |
| Average likes | 629 | 200 |
| Average comments | 11 | 9 |
| Posts per week | 0.1 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Finlayandco | Cohort median |
|---|---|---|
| Engagement rate | 1.46% | 0.59% |
| Average likes | 629 | 163 |
| Average comments | 11 | 6 |
| Posts per week | 0.1 | 1.2 |
Median values from 73 Home & DIY accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
FINLAY is a verified home & diy brand based in United Kingdom on Instagram, with 43.8K followers.
FINLAY posts on Instagram as @finlayandco.
FINLAY has 43,782 followers on Instagram (43.8K) as of Jul 13, 2026.
FINLAY's engagement rate is 1.46%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by FINLAY average 629 likes and 11 comments.
FINLAY posts less than once a week on average.
FINLAY is registered as a business account on Instagram and is verified.
FINLAY is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,629 posts.
FINLAY's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,629
11
Avg Views
65,162
Posts / Week
0.1
Growth Score
29.2 / 100
93.2K
Engagement
0.15%
Yes. FINLAY carries the blue verified badge on Instagram.
A sponsored post from FINLAY is estimated at $220 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
