Dad to Kinley, Palmer and Tatum, husband to @chapin_yates, dogfather to
Followers
104.5K
Following
1.3K
Total Posts
Engagement Rate
3.43%
Avg Likes
3,530
Avg Comments
Reaching 104.5K followers on Instagram, Field Yates is a verified Parenting brand. To date Field Yates has posted 1,554 times, currently around 5 posts a week. Engagement runs at 3.43%, or about 3,530 likes and 55 comments per post.
On Instagram, Fieldyates runs a Parenting account that has published 1,554 posts and gathered 104.5K followers.
For Parenting accounts with 100K–1M followers, Fieldyates's 3.43% engagement rate is above the median of 0.95%, a read from 991 accounts in the InstME index.
The like-to-comment split is roughly 65 to one, indicating an audience that mostly engages through likes.
Fieldyates currently publishes about 5 posts per week.
Estimated sponsored-post value
$1,300–$2,300
Based on 104.5K followers and a 3.43% engagement rate, a single sponsored post by Fieldyates is worth an estimated $1,300–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Fieldyates | Cohort median |
|---|---|---|
| Engagement rate | 3.43% | 0.95% |
| Average likes | 3,530 | 2,325 |
| Average comments | 55 | 71 |
| Posts per week | 4.66 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
Field Yates is a verified parenting brand on Instagram, with 104.5K followers.
Field Yates posts on Instagram as @fieldyates.
Field Yates has 104,501 followers on Instagram (104.5K) as of Aug 30, 2026.
Field Yates's engagement rate is 3.43%, calculated from average likes and comments per post relative to followers. That is above the median of 0.95% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Field Yates average 3,530 likes and 55 comments.
Field Yates posts about 5 times per week on average.
Field Yates is registered as a business account on Instagram and is verified.
Field Yates is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,554 posts.
Yes. Field Yates carries the blue verified badge on Instagram.
1,554
55
Posts / Week
4.66
Growth Score
68.6 / 100
Last Post
1 day ago
300.6K
Engagement
0%
A sponsored post from Field Yates is estimated at $1,300 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
