FHM: For Him Magazine - The OG since '85 By @nuclear.com.au ◾July 2026 mag - Out Now: ◾Follow (next stop: Scotland)
Followers
68K
Following
32
Total Posts
Engagement Rate
0.16%
Avg Likes
74
Avg Comments
On Instagram, FHM Australia/NZ is a verified Magazine brand based in United Kingdom with an audience of 68K. The account has published 197 posts, currently less than one post a week. Typical posts draw 74 likes and 32 comments, putting engagement at 0.16%.
Fhm_au operates a Magazine account on Instagram, pairing 68K followers with 197 posts.
Fhm_au's posts draw around 74 likes and 32 comments each, close to one interaction for every 642 followers.
At one comment per 2 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Fhm_au has published less than one post per week.
Fhm_au keeps its following list short (32) relative to 68K followers, as established creators and brands tend to.
Estimated sponsored-post value
$240–$440
Based on 68K followers and a 0.16% engagement rate, a single sponsored post by Fhm_au is worth an estimated $240–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Magazine
| Metric | Fhm_au | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.45% |
| Average likes | 74 | 339 |
| Average comments | 32 | 18 |
| Posts per week | 0.29 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Fhm_au | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.84% |
| Average likes | 74 | 203 |
| Average comments | 32 | 11 |
| Posts per week | 0.29 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
FHM Australia/NZ is a verified magazine brand based in United Kingdom on Instagram, with 68K followers.
FHM Australia/NZ posts on Instagram as @fhm_au.
FHM Australia/NZ has 67,956 followers on Instagram (68K) as of Jul 11, 2026.
FHM Australia/NZ's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by FHM Australia/NZ average 74 likes and 32 comments.
FHM Australia/NZ posts less than once a week on average.
FHM Australia/NZ is registered as a business account on Instagram and is verified.
FHM Australia/NZ is categorized as a magazine account in the InstME index, based on the profile's bio and Instagram category across 197 posts.
FHM Australia/NZ's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
197
32
Posts / Week
0.29
Growth Score
3.2 / 100
Follower Ratio
2123.6×
Engagement
7.1%
Yes. FHM Australia/NZ carries the blue verified badge on Instagram.
A sponsored post from FHM Australia/NZ is estimated at $240 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
