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Followers
4.1M
Following
765
Total Posts
Engagement Rate
0.01%
Avg Likes
442
Avg Comments
Failarmy runs a verified Brand brand account with 4.1M followers on Instagram. The account has published 12,775 posts, currently around 61 posts a week. Engagement runs at 0.01%, or about 442 likes and 9 comments per post.
Failarmy has built an audience of 4.1M followers on Instagram over 12,775 posts as a Brand account.
Failarmy averages 442 likes and 9 comments per post, roughly one interaction for every 9,046 of its followers.
One comment lands for every 50 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about 61 posts per week, more than one per day.
The account follows just 765 others against 4.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$14,000–$26,000
Based on 4.1M followers and a 0.01% engagement rate, a single sponsored post by Failarmy is worth an estimated $14,000–$26,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Failarmy | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.02% |
| Average likes | 442 | 25,711 |
| Average comments | 9 | 376 |
| Posts per week | 61.12 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 26, 2026
Failarmy is a verified brand brand on Instagram, with 4.1M followers.
Failarmy has 4,072,742 followers on Instagram (4.1M) as of Apr 26, 2026.
Failarmy's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Failarmy average 442 likes and 9 comments.
Failarmy posts about 61 times per week on average.
Failarmy is registered as a business account on Instagram and is verified.
Failarmy is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 12,775 posts.
Yes. Failarmy carries the blue verified badge on Instagram.
A sponsored post from Failarmy is estimated at $14,000 to $26,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
12,775
9
Posts / Week
61.12
Growth Score
0.2 / 100
Follower Ratio
5323.8×
Engagement
0.07%
