FORMULA 18 Professional Hair Care is powered by plants and back by science. Trusted by Master Colorists and Extension Artists!
Outreach This Creator For FreeFORMULA 18 Hair Care is a Beauty creator based in United States. The account has built 23.6K followers on Instagram. To date FORMULA 18 Hair Care has posted 4,077 times, currently around 2 posts a week. Typical posts draw 12 likes and 2 comments, putting engagement at 0.06%.
F18hair is a Beauty account on Instagram with 23.6K followers and 4,077 published posts.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, F18hair posts a 0.06% engagement rate that is in the bottom quarter (median: 0.57%).
Posting frequency for F18hair sits at about one post per week.
F18hair comes in at 70/100 for audience quality, with 25% of followers estimated low-quality or inactive, a solid result.
Estimated sponsored-post value
$83–$150
Based on 23.6K followers and a 0.06% engagement rate, a single sponsored post by F18hair is worth an estimated $83–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | F18hair | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.57% |
| Average likes | 12 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 1.5 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | F18hair | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.51% |
| Average likes | 12 | 91 |
| Average comments | 2 | 10 |
| Posts per week | 1.5 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
FORMULA 18 Hair Care is a beauty creator based in United States on Instagram, with 23.6K followers.
FORMULA 18 Hair Care posts on Instagram as @f18hair.
FORMULA 18 Hair Care has 23,604 followers on Instagram (23.6K) as of Sep 6, 2026.
FORMULA 18 Hair Care's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by FORMULA 18 Hair Care average 12 likes and 2 comments.
FORMULA 18 Hair Care posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 25% of FORMULA 18 Hair Care's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Total Posts
4,077
Avg Comments
2
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.27%
FORMULA 18 Hair Care is registered as a creator account on Instagram.
FORMULA 18 Hair Care is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 4,077 posts.
FORMULA 18 Hair Care's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from FORMULA 18 Hair Care is estimated at $83 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
