Official tourism organization for Edmonton, Alberta ⬇️ Click to start exploring
Outreach This Creator For FreeExplore Edmonton runs a verified Travel brand account with 166.8K followers on Instagram. The account has published 3,682 posts, currently around 1 post a week. Engagement runs at 0.3%, or about 479 likes and 23 comments per post.
Counting 166.8K followers and 3,682 posts, Exploreedmonton sits in the InstME index as a Travel account.
Benchmarked against 977 Travel accounts with 100K–1M followers, Exploreedmonton posts a 0.3% engagement rate that is below the median of 0.92%.
One comment lands for every 21 likes, which reads as a healthy amount of conversation.
Posting frequency for Exploreedmonton sits at about one post per week.
Estimated sponsored-post value
$580–$1,100
Based on 166.8K followers and a 0.3% engagement rate, a single sponsored post by Exploreedmonton is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Exploreedmonton | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 0.92% |
| Average likes | 479 | 1,974 |
| Average comments | 23 | 53 |
| Posts per week | 1.29 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
Explore Edmonton is a verified travel brand on Instagram, with 166.8K followers.
Explore Edmonton posts on Instagram as @exploreedmonton.
Explore Edmonton has 166,820 followers on Instagram (166.8K) as of Sep 18, 2026.
Explore Edmonton's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Explore Edmonton average 479 likes and 23 comments.
Explore Edmonton posts about 1 time per week on average.
Explore Edmonton is registered as a business account on Instagram and is verified.
Explore Edmonton is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,682 posts.
Yes. Explore Edmonton carries the blue verified badge on Instagram.
Total Posts
3,682
Avg Comments
23
Engagement
1.41%
A sponsored post from Explore Edmonton is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
