We work to ensure that the maternal health journey before, during, and after childbirth is safe, respectful, and equitable for everyone, everywhere.
Followers
160.8K
Following
1.3K
Total Posts
Engagement Rate
0.13%
Avg Likes
212
Avg Comments
On Instagram, Every Mother Counts is a verified Health brand with an audience of 160.8K. To date Every Mother Counts has posted 2,001 times, currently around 3 posts a week. Posts average 212 likes and 3 comments, an engagement rate of 0.13%.
With 160.8K followers across 2,001 posts, Everymomcounts is one of the Health accounts tracked in the InstME index.
Against 264 Health accounts with 100K–1M followers in the InstME index, Everymomcounts's 0.13% engagement rate lands in the bottom quarter (median: 0.57%).
The audience comments once per 73 likes on average, an audience that mostly engages through likes.
Everymomcounts currently publishes about 3 posts per week.
Everymomcounts keeps its following list short (1,251) relative to 160.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$560–$1,000
Based on 160.8K followers and a 0.13% engagement rate, a single sponsored post by Everymomcounts is worth an estimated $560–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Everymomcounts | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.57% |
| Average likes | 212 | 1,265 |
| Average comments | 3 | 46 |
| Posts per week | 2.73 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Every Mother Counts is a verified health brand on Instagram, with 160.8K followers.
Every Mother Counts posts on Instagram as @everymomcounts.
Every Mother Counts has 160,802 followers on Instagram (160.8K) as of Jul 15, 2026.
Every Mother Counts's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Health accounts with 100K–1M followers in the InstME index.
Posts by Every Mother Counts average 212 likes and 3 comments.
Every Mother Counts posts about 3 times per week on average.
Every Mother Counts is registered as a business account on Instagram and is verified.
Every Mother Counts is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 2,001 posts.
2,001
3
Posts / Week
2.73
Growth Score
2.6 / 100
Follower Ratio
128.5×
Engagement
1.66%
Yes. Every Mother Counts carries the blue verified badge on Instagram.
A sponsored post from Every Mother Counts is estimated at $560 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
