American Bistro / Open 7 DAYS LUNCH. DINNER. WEEKEND BRUNCH Chef Victor King @tomatoesandgrits Available on DoorDash
Outreach This Creator For FreeFollowers
30.8K
Following
676
Total Posts
Engagement Rate
0.9%
Avg Likes
268
Avg Comments
Reaching 30.8K followers on Instagram, The Essential is a Food brand. Its posts sit across food and tech. To date The Essential has posted 1,793 times, currently less than one post a week. Engagement runs at 0.9%, or about 268 likes and 10 comments per post.
With 30.8K followers across 1,793 posts, Essentialbham is one of the Food accounts tracked in the InstME index.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Essentialbham's 0.9% engagement rate lands above the median of 0.75%.
For roughly every 28 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Essentialbham has published less than one post per week.
Estimated sponsored-post value
$110–$200
Based on 30.8K followers and a 0.9% engagement rate, a single sponsored post by Essentialbham is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Essentialbham | Cohort median |
|---|---|---|
| Engagement rate | 0.9% | 0.75% |
| Average likes | 268 | 177 |
| Average comments | 10 | 10 |
| Posts per week | 0.51 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
The Essential is a food brand on Instagram, with 30.8K followers.
The Essential posts on Instagram as @essentialbham.
The Essential has 30,794 followers on Instagram (30.8K) as of Apr 27, 2026.
The Essential's engagement rate is 0.9%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Essential average 268 likes and 10 comments.
The Essential posts less than once a week on average.
The Essential is registered as a business account on Instagram.
The Essential is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 1,793 posts.
A sponsored post from The Essential is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,793
10
Posts / Week
0.51
Growth Score
18 / 100
Follower Ratio
45.6×
Engagement
1.74%
