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Outreach This Creator For FreeEssa Kay is a Music creator based in South Africa. The account has built 3.5K followers on Instagram. To date Essa Kay has posted 40 times, currently less than one post a week. Posts average 138 likes and 25 comments, an engagement rate of 4.7%.
Essa_kay_ is a Music account whose 40 posts have grown a following of 3.5K on Instagram.
Compared with 33,328 other Music accounts with 1K–10K followers in the InstME index, Essa_kay_'s 4.7% engagement rate is below the median of 5.45%.
The comment-to-like ratio works out to one comment per 6 likes, pointing to an unusually discussion-heavy audience.
Essa_kay_'s videos average 21.5K views, about 6.2× its follower count, so content routinely reaches well past current followers.
Lately Essa_kay_ has been publishing less than one post per week.
Estimated sponsored-post value
$48–$90
Based on 3.5K followers and a 4.7% engagement rate, a single sponsored post by Essa_kay_ is worth an estimated $48–$90. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Essa_kay_ | Cohort median |
|---|---|---|
| Engagement rate | 4.7% | 5.45% |
| Average likes | 138 | 136 |
| Average comments | 25 | 15 |
| Posts per week | 0.29 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Essa_kay_ | Cohort median |
|---|---|---|
| Engagement rate | 4.7% | 6.72% |
| Average likes | 138 | 166 |
| Average comments | 25 | 15 |
| Posts per week | 0.29 | 0.27 |
Median values from 103 Music accounts in South Africa with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 24, 2026
Essa Kay is a music creator based in South Africa on Instagram, with 3.5K followers.
Essa Kay posts on Instagram as @essa_kay_.
Essa Kay has 3,450 followers on Instagram (3.5K) as of Sep 24, 2026.
Essa Kay's engagement rate is 4.7%, calculated from average likes and comments per post relative to followers. That is below the median of 5.45% for Music accounts with 1K–10K followers in the InstME index.
Posts by Essa Kay average 138 likes and 25 comments.
Essa Kay posts less than once a week on average.
Essa Kay is registered as a creator account on Instagram.
Essa Kay is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 40 posts.
Essa Kay's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
40
Avg Comments
25
Engagement
8.39%
A sponsored post from Essa Kay is estimated at $48 to $90. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
